Situated in the Lexington, Kentucky suburb of Georgetown, Bluegrass Direct Primary Care is helping to change the way patients access primary care – for the better.

Bluegrass Direct Brings DPC to Georgetown Kentucky

Started by Drs. Colton and Kristina Jayne in mid 2023, Bluegrass Direct offers a wide range of family medicine and pediatric services, offering unlimited appointments for a flat, affordable monthly fee.

No deductibles, no co-pays, no insurance hassles or surprise billing problems.

And their patients like it that way.

What is Direct Primary Care?

Direct Primary Care or DPC, is a modern approach to healthcare that puts patients at the forefront.

Unlike traditional fee-for-service models, DPC operates on a subscription-based system, similar to a fitness club or gym membership:

Patients pay a monthly or annual fee directly to their primary care physician, and in return, they receive a wide range of healthcare services without additional costs.

This model offers numerous advantages, including:

  1. Personalized Care: DPC fosters stronger doctor-patient relationships, allowing for more comprehensive, personalized healthcare.
  2. Cost Transparency: With no surprise bills, DPC members know exactly what they’re paying for their healthcare.
  3. Convenient Access: DPC clinics often offer extended hours, same-day appointments, and even telemedicine options for convenient access to care.
  4. Holistic Approach: DPC focuses on preventive care, wellness, and patient education, which can lead to better health outcomes.

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About Bluegrass Direct

Bluegrass Direct is a relative newcomer to the DPC scene, though both the MD principals – a married couple, as the common last name suggests – have years of experience delivering care to Georgetown-area patients.

Colton Jayne is a board-certified family care doctor, while Kristina Jayne is a board-certified pediatrician.

Both were attracted to the direct primary care model because it leads to a much closer and more rewarding doctor-patient relationship for physicians and patients alike.

Because DPC practices don’t need to maintain a small army of staff to handle billing and insurance communications, overhead is vastly reduced. They can therefore take on a much smaller patient load.

That means Drs. Jayne and Jayne, and their Nurse Practitioner Chana Arnette can spend much more quality time with each patient.

“Direct primary care offers a more personalized and patient-centered approach to healthcare,”  says Dr. Jayne.

“Patients have a direct relationship with their primary care physician, who can provide comprehensive and continuous care. This means our doctors can spend more time with each patient, understanding their unique needs, and developing a more thorough understanding of their medical history. This level of personal attention can lead to better care outcomes and a stronger doctor-patient relationship.”

The result is a much better healthcare experience – and more importantly, better patient outcomes.

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Family memberships

As is typical with DPC practices, Bluegrass Direct memberships aren’t limited to individuals. They encourage family memberships, and even offer significant discounts to couples and families compared to the single rate.

With an in-house board-certified pediatrician, Bluegrass Direct is a great match for families with young children and or/expectant mothers – particularly if they live within house-call distance of Georgetown.

Services Offered

Bluegrass Direct provides a comprehensive range of services, including but not limited to:

  • Unlimited visits with NO copays
  • Annual Health Assessment (including labs to check kidneys, liver, thyroid, inflammation, anemia, electrolytes and minerals, and more)
  • Newborn exams
  • Child wellness exams
  • Hospital and ER follow-up exams
  • Telehealth Visits
  • Weight management visits
  • Pre-employment Physicals (for employers)
  • DOT/CDL physicals
  • Mental health (Depression, Anxiety, etc.)
  • Behavioral health visits (ADHD, autism, developmental delay, etc.)
  • Extended visits (no more rushed physicians)
  • Expanded access care (video visits, texting, email, phone)
  • Same or next-day appointments

Newborn Pediatric and Prenatal services

  • Housecalls for expecting mothers or newborns (within 15 minutes of downtown Georgetown.) This benefit costs $200 per month. 
  • 1-3 recommended home wellness visits, weight monitoring, lactation consulting, and jaundice monitoring. First appointment must be no later than 48 hours from hospital discharge. 

Procedures and Labs:

  • Urinalysis
  • EKG
  • Lung function testing
  • Urgent care services: minor cuts, minor injuries, suture repair, abscess I&D, wound management, rashes, sinus infections
  • Discounted imaging (external X-ray, CT Scan, MRIs, Ultrasound, etc)
  • Dermatology services: biopsies, mole removal, skin tag removal, wart/cyst removal, cryotherapy

Preventative medicine

  • Care coordination: Referrals and communication with specialists
  • Health screening coordination: colon cancer, breast cancer, lung cancer, lead poisoning, etc.
  • Vaxcare vaccines – pending/accepts insurance

Medications & Enhancements:

  • Discounts on Aesthetic Services: Botox, Xeomin, Fillers, Chemical Exfoliation, IV Nutrition Therapy
  • Discounts on Medicines dispensed in the office – no need to run to the Pharmacy

Medicare Patients

Bluegrass Direct accepts Medicare patients without a monthly subscription fee. They just bill Medicare for services. However, Medicare patients may still have out-of-pocket costs, depending on your plan.

Phone Number: (859)710-6300

Location: Bluegrass Direct Primary Care
227 East Main Street,
Georgetown, Kentucky 40324

Office hours are every weekday from 8:30 am to 4:30 pm, except on Fridays when they close at 12:30 pm.

But once subscribed, patients aren’t limited to seeking care during their normal office hours. They also have access to 24-hour virtual care via telemedicine, as well.

Ordinarily, patients can call the helpline, enter their subscriber information, and have a board-certified MD on the line within minutes.

The practice also welcomes members of employee group plans, and makes it easy for employers to set up a list bill for both individual workers and their families.

Other Great DPC Clinics In and Near Lexington, Kentucky

While Bluegrass Direct is among our top picks in the Lexington area, there are other terrific options, too – each with their own advantages.

Here are a few more DPC practices serving the greater Lexington, Kentucky area worth considering:

1. Wiser Primary Care, Lexington, Kentucky

Wiser Primary Care offers a refreshing approach to healthcare through Direct Primary Care (DPC).

Wiser Primary Care is conveniently located in the Bell Court neighborhood, close to downtown Lexington and the University of Kentucky campus.

Principal: Dr. Alison Iser

Dr. Iser’s extensive medical career spans various healthcare settings, including academic practice, occupational and travel medicine, hospital-based practice, integrative medicine, and veterans’ health centers.

She is passionate about practicing evidence-based medicine and integrating holistic approaches to patient care.

Dr. Iser is dedicated to providing non-judgmental, compassionate care and advocating for patients from all backgrounds.

Location: 139 Walton Avenue, Lexington, KY 40508

Services Offered:

Wiser Primary Care offers a wide range of healthcare services, including longer appointment times (30-90 minutes), same or next-day appointments, direct physician access via email, text, and phone, telemedicine/video visits, counseling on healthful lifestyle interventions, annual wellness visits, sports/school physicals, well-woman care, chronic disease management, treatment of acute illnesses, minor procedures, and significantly discounted lab, radiology, and medication pricing.

Membership Costs:

  • Ages 5-25: $40/month (with a paid family member); $50/month if the parent is not a member.
  • Ages 26-44: $70/month.
  • Ages 45-64: $90/month.
  • Ages 65+: $110/month.
  • Small business owners can inquire about group rates.

2. Olive Health Direct Primary Care, Lexington, Kentucky


Olive Health offers a modern approach to healthcare with Direct Primary Care (DPC), focusing on building a patient-doctor partnership and eliminating the complexities of traditional insurance-driven systems.

Dr. Erin Cooper established this practice in Lexington to provide personalized primary care services. Her husband, Dr. Geoff Cooper, joined the practice a few years later.


Dr. Erin Cooper is board-certified in Family Medicine and Geriatric Medicine, with a fellowship in Geriatric Medicine.

Dr. Geoff Cooper is board-certified in Family Medicine.

Membership Costs.

  • Age 0-17 Years: $15/month (with paid adult family members) or $25/month.
  • Age 18-44 Years: $60/month (Age 27-44).
  • Age 45-64 Years: $80/month (Age 45-64).
  • Age 65 Years and Up: $100/month (Age 65 years and up).
  • Assisted Living or Nursing Home Residents: $125/month (Assisted living or nursing home residents).

Contact Information.

Address: 2240 Executive Drive, Suite 102, Lexington, KY 40505

Phone: (859) 927-3741

Combining DPCs and Health Sharing

Direct primary care practices like Bluegrass Direct are a natural match for health sharing plans, and for high-deductible health plans, which also qualify for tax-free or pre-tax contributions.

Both of these plans pick up where DPC leaves off: They can help you and your family pay for things that DPC doesn’t do, all at a much lower monthly cost compared to unsubsidized traditional insurance plans. 

  • Catastrophic medical events
  • ER visits
  • Surgeries
  • Specialist care
  • Chemotherapy
  • Trauma/ICU care
  • Hospitalizations

DPC DIRECT is a health sharing plan specifically designed to match up with DPC plans, without duplicating benefits.

Have questions about DPC Direct, Health sharing, high deductible health plans, or HSAs?

Note: While health insurance plans generally restrict enrollments to open enrollment period (1 November through 15 January in most states) unless you have a qualifying life event that triggers a Special Enrollment Period, you can enroll in DPC Direct or any other health sharing plan at any time.

However, health sharing plans may impose waiting periods on sharing costs related to pre-existing conditions.

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Click on these links to learn more.

If you like what you see, click here to make an appointment with an experienced HSA for America Personal Benefits Manager.

We’ll answer any remaining questions, get you a quote from the best plans that suit your needs and budget, and help you sign up.

Here are some additional blogs for further reading: How to Pair a Health Sharing Plan with your Direct Primary Care (DPC) Membership | Why a Health Sharing Plan is the Perfect Complement to Your Direct Primary Care Physician | Direct Primary Care Directory – 2024 Patients’ Guide [DPC Explained] | Direct Primary Care for Employers: Pros and Cons Discussed

Here are some additional pages related to this article: Healthshare Plans | Complete Guide to Direct Primary Care (DPC)