How To Market Your DPC Practice to Groups

Approach nearby businesses

Start by reaching out to businesses in your area. You can do this by cold-calling, sending direct mail, or visiting them in person. When you reach out, be sure to explain what DPC is and how it can benefit their employees.

Go meet business owners

No appointments booked this morning? Don’t sit in your office pretending to work! Go to nearby businesses, walk in, and ask for the owner. And then open the conversation.

Offer educational materials

Create a 1-page fact sheet with your logo and contact information on it. List the problems that DPC can help employers solve. Focus on how DPC helps businesses, such as reducing turnover, absenteeism, presenteeism, and employee stress – ultimately boosting profitability.

Have a system

Enter all positive contacts in your CRM, and follow up with them whenever you’re between appointments.

Get permission to follow up

Then add them to your email, direct mail, and other “DRIP” marketing that focuses on the benefits, and leads them back to your website. Automate your DRIP marketing.

Create a white paper

White papers and special reports are proven lead generators. Use social media and advertising so they can download your white paper. In return, you get contact info. Put them in your DRIP system, but follow up right away.